74th Annual Florida Federation of Fairs Convention & Zone 2 Meeting
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74th Annual Florida Federation of Fairs Convention & Zone 2 Meeting

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74TH ANNUAL FLORIDA FEDERATION OF FAIRS

CONVENTION & ZONE 2 MEETING

Hosted at the Rosen Plaza Hotel
9700 International Drive
Orlando, FL 32819

May 14 - 17, 2025

REGISTRATION IS OPEN!!

(Registration deadline: April 15th)


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Fairs & Zone II Members Registration-Pay by Check

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Trade Show Load In and Out Information/ Shipping

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PLEASE NOTE: Reservations will only be accepted by calling the Reservations Department at 800-627-8258 or booking through the reservation link above.

Thank you!

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Convention Program At A Glance

* SUBJECT TO CHANGE

WEDNESDAY, MAY 14, 2025

9:00 a.m.-1:00 p.m. Giles Ellis Memorial Fun Sporting Clays Shoot
2:00-4:00 p.m. Registration Open for early arrivals
3:00-5:00 p.m. Board of Directors Meeting
6:00 p.m. YP Mix N Mingle at Andretti Karting

THURSDAY, MAY 15, 2025*

8:00-9:00 a.m. First Timers
8:30 a.m.-1:30 p.m. Trade Show Setup
8:30 a.m.-4:00 p.m. Registration Open
8:30-9:00 a.m. Continental Breakfast
9:00-10:50 a.m. Opening Session - Leadership Panel with Q & A (Couch Session) – Business Meeting
11:00-11:50 a.m. Educational Sessions
  • Operations: Creating a successful Non-Fair event from the ground up. Matt Wallsmith, President & CEO, South Florida Fair & Alex Rodriguez, Director of Operations, South Florida Fair
  • Leadership/YP: Igniting Engagement: Empowering Young Professionals' in Fair Leadership, Kayla Cawley, Entertainment Manager, South Florida Fair, Jacqui Stough, Livestock Education Manager, Central Florida Fair & Lynann Hudson, Agribusiness Manager, Florida State Fair
  • Leadership: Can your FAIR create a positive business culture with your Concession & Ride Operator partners? Eddie Cora, President & CEO, Miami-Dade County Fair & Expo
  • Sponsorship: Session TBD
  • Ag/Livestock: Session TBD
Noon-2:00 p.m. Lunch

2:00-2:50 p.m. Educational Sessions
  • Finance: Online Fraud Latest Trends & Prevention - Ticketing & Box Office Issues, Austin Castañeda, Client/Product Manager, Saffire
  • Volunteers: How do you develop and organize an effective Volunteer Program, Brooke Warnock, Florida Strawberry Festival
  • Marketing: Influencer marketing do’s and don’ts, contracts, insurance and other considerations, Panel: Florida State Fair, Miami-Dade Fair, Eastern States Exposition (Big E), Lance Fuchs, Foster & Fuchs, P.A.
  • Leadership/HR: Control Freaks Anonymous – Penny McBride, Producer, Light the Night Christmas Parade, Fredericksburg, VA
  • Young Professionals: Ment-A-Minute (Presented by YPI)

1:30 p.m. Trade Show Vendor Meeting

3:00-4:50 p.m. Trade Show Happy Hour, Networking, Silent Auction & Showcases

Dinner on your own

8:30-11:00 p.m. President’s Party & Zone II Reception in 3NINE

10:30-12:00 a.m. Hospitality

* Subject to Change

FRIDAY, MAY 16, 2025*

8:00-8:50 a.m. Zone II Meeting

8:30 a.m.-4:00 p.m. Registration Open
9:00-9:50 a.m. Educational Sessions
  • Concessions/Exhibits: Future of commercial sales/straight sales - Enhancing fairgoers' shopping experience, Becky Brashear, South Florida Fair, Beth Buckley, Florida State Fair, Claudia Hernandez, Miami-Dade Fair
  • Entertainment: Spotlight on Success: Best Practices in Entertainment
  • Ag/Livestock: USDA Regulations for animal health in Livestock Shows, FDACS
  • Operations/Public Relations: Minor policy and other security policies and when to announce them. Moderator: Jacqui Stough, Central Florida Fair
9:00-10:30 a.m. IFM Course - #130 Ag Programming-Competitive (Jen Cannon, Iowa State Fair) - 90 Min Session

10:00 - 10:50 a.m. Educational Sessions
  • Leadership/Operations: Round Table: Your grounds and disaster response legal obligations (FP&L, State, County, etc.) Moderated by Danny Alfonso, Manager, Manatee County Fair; Lance Fuchs, Foster & Fuchs, P.A.
  • Ag/Livestock: Showorks Training I, Jacqueline Stough, Livestock Education Manager, Central Florida Fair – Bring your laptop
  • Session TBD
  • Session TBD
11:00 a.m.-1:00 p.m. Lunch

1:00-1:50 Educational Sessions
  • NICA/Concessions: Bridging the Gap: The Evolution of the Fair Concessions Industry & the Next Generation of Leaders, Cary Hester, CFE IFMG, Assistant Fair Manager Carolina Classic Fair; Ryan Hagy, Head Chef, Steak Sundae; moderator, Kathy Ross, CCE, NICA 2025 Hall of Fame Recipient.
  • Operations/Safety: Visualizing Challenges with Insurance Inspections: Strategies for Lowering Risks and Enhancing Solutions
  • Marketing/Sponsorships: Social Media Marketing Best Practices & Latest Trends, Peyton Moritz, Florida State Fair
  • Entertainment: Communication Expectations between Entertainers and the Fair, Brad Matchett, Brad Comedy Hypnotist, Dennis Lee, The Dennis Lee Show; Moderated by Josh Knotts, Extreme Illusions & Escapes.
  • Session TBD
2:00-2:50 p.m. Educational Sessions
  • Operations/Safety: Best Practices on creating your Emergency Operations Plan for your Venue, Randy Crone, moderator.
  • Ag/Livestock: Current show trends in the Livestock community, Kelly Mosley, Clay County Fair, Becky Brashear, South Florida Fair
  • Volunteers: Building A Strong Volunteer Base: Recruitment & Retention Strategies, Stacy Wakefield, Volunteer Services Manager, South Florida Fair
  • Leadership/Operations: How to size down for your Fair - Scaling Big Fair Stuff to a Small Fair - Mary Amos, Maryland State Fair
  • Session TBD

3:00-5:00 p.m. Trade Show Open, Silent Auction, Showcases

Dinner on your own

8:00 - 11:00 p.m. Hospitality & Showcases in 3NINE

* Subject to Change

SATURDAY, MAY 17, 2025*

8:00-10:00 a.m. Trade Show Opens
8:30 a.m.-Noon Registration Open
9:30 a.m. Silent Auction Closes
10:00 a.m.-Noon. Trade Show Tear down
10:00-10:50 a.m. Educational Sessions
  • Leadership: Southern Hospitality: Winning Over the Sponsors, Vendors, and Volunteers Who Fuel Your Success
  • Session TBD
  • OABA/Concessions: New policies on immigration and the effect on Fairs & Carnivals, Greg Chieko, President and CEO, Outdoor Amusement Business Association
  • Ag/Livestock: Showorks Training II, Jacqueline Stough, Livestock Education Manager, Central Florida Fair – Bring your laptop
10:00-11:30 a.m. Sponsorships: Understanding the world of sponsorship and how to increase your sponsorship revenues - Kathy Kramer, IFMG, CVE, CMP, CFEE, Central Washington Fair AssociationPresident & CEO - 90 Min Session

11:00-11:50 a.m. Educational Sessions
  • Entertainment: Bringing the Fun: Planning & Elevating Special Events for Unforgettable Fair Entertainment
  • Operations: Fair Site Layouts (not product seller) How are you doing it that is cost effective for you
  • Exhibits: Hands On Competitive Exhibit Displays – Display Building Workshop, Rhonda Ward
  • Sponsorships: Year Round Sponsorships and Multi-Year Contracts

Noon-2:00 p.m. Lunch

2:00 p.m. Board of Directors Meeting

2:00-2:50 p.m. Educational Sessions
  • Leadership: Leading with Impact: Strategies for Empowering Fair Leaders and Building Thriving Communities - Mike Rogalsky
  • Marketing/Public Relations: AI Beyond the Basics: How can Artificial Intelligence assist in your Marketing efforts in today’s digital world - Mark O'Shea, Noise New Media
  • Sponsorships: Sponsorship Activation practices and logistics
  • Entertainment: Entertainment at your fair - how do you gauge what your patron's interests are?
  • Operations/Safety: ADA Compliance - Making your fair more accessible and when to draw the line, Randy Crone
3:00 - 3:50 p.m. Educational Sessions
  • Finance: What to consider when creating promotional pricing: The Good, The Bad & The Ugly
  • Leadership/Operations/Marketing: AI Tools for a more efficient YOU - Kevin McNulty
  • Leadership: Protecting your Grounds and Infrastructure
  • Session TBD
  • Session TBD

6:30 p.m. Cocktail Reception
8:00 p.m. Closing Party, Associate of the Year, Hall of Fame Induction, YPI Rising Star, Scholarship Ceremony


* Subject to Change
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PHOTOS FOR YEAR IN REVIEW

Florida Fairs & Board:

Don’t be left out of the Year in Review Video shown at this year’s Convention Gala!

We are currently collecting photos for the Year In Review presentation for this year’s Convention.

Please send 8 to 10 photos from your Fair!!! We want to see all of or Florida Fairs in the limelight!!!

Please send your photos by April 15th to this link:

https://spaces.hightail.com/uplink/soflafair

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